Soft power refers to the ability of a country to influence the behavior of other countries or actors in the international system through non-coercive means. It is the ability to attract and persuade others to support a country’s policies and objectives through the use of culture, ideology, values, and institutions, rather than through military or economic coercion.

World Made Good Sustainable Development Host, Catarina Caria spoke with Daniel F. Runde, the author of a new book that looks at reclaiming global leadership using soft power. Runde’s new book The American Imperative: Reclaiming Global Leadership Through Soft Power addresses what America’s global strategy should look like in an age of renewed great power competition.